Inspiration
Product announcement video examples
Product announcement video examples for feature launches, version releases, integrations, AI updates, and software product announcements.
Product announcement videos sit between product marketing and product education. They need to create excitement while still explaining what is new.
This page collects examples that show different announcement structures: single-feature launches, major version releases, integration announcements, and AI capability updates.
A product announcement needs a clear object
The viewer should be able to name the thing being announced. Whether it is a connector, an agent, a new mode, or a major version, the video works better when the announcement has a clear object and a clear benefit.
Feature proof beats feature volume
A short announcement cannot prove everything. Stronger videos choose a few meaningful moments and make them visible through interface motion, task framing, or a clear before-and-after workflow.